Toyota Sales: Still in Decline!
Toyota’s sales last month slumped significantly compared to May 2010. The Toyota Division counted a total sales of 96,082 units in May, a decrease of 26.0 percent on a DSR [daily selling rate] basis from May 2010. On a raw volume basis, Toyota Division sales were down 31.6 percent from the year-ago month.
The disaster in Japan is still largely to blame for Toyota’s sales decline, as the automaker continues to deal with decreased inventory. Toyota builds a higher percentage of its vehicles in Japan than do the other major Japanese automakers, so Toyota inventory is short of many key models. Because of inventory shortages, Camry sales fell to fifth place among midsize cars, below Malibu, Altima, Fusion and Sonata, and just ahead of Accord. Among compact cars, Corolla fell to fifth place behind Cruze, Focus, Elantra and Civic.
For June, the majority of Toyota’s deals are on new Camry and Tundra models, which feature zero-percent financing for 60 months or cash back in most areas. The base Tundra starts at $24,435, which means you’ll pay $407 per month for 60 months with no money down and no trade-in, if you qualify for Toyota’s financing offer. By comparison, the current incentives on the base Ford F-150 aren’t nearly as good. Ford is currently offering $1,000 cash back and 4.9 percent financing for 60 months on the F-150, which starts at $22,790, $1,645 less than the Tundra. Despite the F-150’s lower base price, the Ford will end up costing you $410 per month if you take the cash back and Ford’s financing. That’s $3 more per month, and $180 more over the course of your loan. Additionally, the F-150 can’t match the Tundra’s standard features, which include dual-zone climate control, cruise control, power windows and door locks and keyless entry.
The disaster in Japan is still largely to blame for Toyota’s sales decline, as the automaker continues to deal with decreased inventory. Toyota builds a higher percentage of its vehicles in Japan than do the other major Japanese automakers, so Toyota inventory is short of many key models. Because of inventory shortages, Camry sales fell to fifth place among midsize cars, below Malibu, Altima, Fusion and Sonata, and just ahead of Accord. Among compact cars, Corolla fell to fifth place behind Cruze, Focus, Elantra and Civic.
For June, the majority of Toyota’s deals are on new Camry and Tundra models, which feature zero-percent financing for 60 months or cash back in most areas. The base Tundra starts at $24,435, which means you’ll pay $407 per month for 60 months with no money down and no trade-in, if you qualify for Toyota’s financing offer. By comparison, the current incentives on the base Ford F-150 aren’t nearly as good. Ford is currently offering $1,000 cash back and 4.9 percent financing for 60 months on the F-150, which starts at $22,790, $1,645 less than the Tundra. Despite the F-150’s lower base price, the Ford will end up costing you $410 per month if you take the cash back and Ford’s financing. That’s $3 more per month, and $180 more over the course of your loan. Additionally, the F-150 can’t match the Tundra’s standard features, which include dual-zone climate control, cruise control, power windows and door locks and keyless entry.